Tales from the App Store Approval Process: Backtrack Edition
After yesterday’s decision to deny MacWorld editor Jason Snell’s book for the app store, because it used the word “iPhone” in the title, Apple have decided to quickly backtrack and allow it. Word is that Apple called Snell, apologized, and approved the app, which is now available for purchase from iTunes (link). What’s even more ridiculous about this whole thing isn’t just that Pogue’s iPhone book was allowed, but that if you search the app store for apps using the word iPhone, there are dozens. More slap dash and illogical behaviour from the app store review people, it seems. Despite the fact that the app store is something that Apple continually pats itself on the back for, its capricious nature should require some serious reflection from Cupertino.

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