Retrovo: “iPad Hoopla Fails to Convince Buyers”
February 8th, 2010
Electronics marketplace Retrovo have put together some numbers about the lead up to the iPad, if it lived up to to the hype, and if people were planning on picking one up. They polled 1000 random users before the announcement, and 1000 after, and compared the results.
While Retrovo is painting the general public as disappointed, the graph above shows that the big increase is in people who have heard of the iPad and are not interested in buying one, where there’s a massive drop in people who haven’t heard of it. This reflects the fact that more people were made aware of the device. The number of people who think they want to buy one tripled from 3% to 9%.
That said, the second chart is a bit more clear on the matter, as significantly more people feel they don’t need one. However, even if they don’t need it, they might want it.
The other issue is of who the tablet is marketed for. There’s a relatively strong opinion in the blogosphere right now that the iPad will actually be very good for people who don’t use the computer very often, and want a simple device that’s intuitive to use. If that does end up being the case, then that’s hardly the market segment to fill out surveys on a gadget blog.
What do our readers think? I’m a bit of a fan of the device, as I think it would be great to read books and comics on, and I think my emailing grandmother might find it useful. However, it doesn’t have what I need in terms of functionality for me to pick one up on day one. Do you think you’ll get one? For yourself? For someone else? How do you think you’ll use it?
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