iPhone App Usage Peaks During Evenings

Just proving that the iPhone is mostly used as a home gadget, analyst firm Localytics looked at the usage data of a number of iPhone apps, figured out the timezones, and found that most apps get played at 9pm on weeknights and all through the weekend. You mean people use their toys when they actually have time to play? Who would have thought!

Sarcasm aside, it does show that the iPhone is far more “personal than professional”, and for all its work related possibilities, the iPhone excels at entertainment. It seems common sense that this time period would be where you’d find heavy use, as it’s when people unwind after their day’s work.

[via Venture Beat]



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