Gourmet Magazine Gets New Lease On Life As iPad App
September 28th, 2010
At the end of 2009, Condé Nast’s Gourmet magazine folded, bringing to an end more than fifty years of culinary journalism, and causing a great wash of sadness over thousands of foodies. All is not lost, as the title has just received a new lease on life as an iPhone app, but not in a strictly magazine form.
Gourmet Live has been put together, and Anil Dash goes into some great detail about it. Calling it a “massive multiplayer magazine”, the free app rewards interaction:
On some stories, when you finish reading you’ll hear a little bell ring and you’ll get a reward: access to even more content about that topic. That shows up in the form of a new “issue”, and all the issues you collect show up on a Rewards shelf that works a lot like iBooks. Pretty straightforward.
It’s an interesting take on a new medium, and I hope it succeeds. It’s always exciting to see something novel in a genre that struggles to keep reader interest.
[via Daring Fireball]
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