The Iphone Blog

Today’s eightballer is Credit Suisse analyst Spencer Wang, who thinks Amazon is going to struggle in the future. He believes Amazon’s overall market share—physical plus digital—will grow from 19% last year to 28% in 2015; but that it will lose substantially on the digital front. From last years 90% market share, he predicts it will plummet to 35% by 2015. However, the market itself will grow substantially over that period, as ebooks enter the mainstream, with Wang suggesting it would increase to $775 million from $248 million that it’s at today.

It’s no secret that ebooks have come into their own last year and this, with ebook readers (both e-ink and otherwise) becoming increasingly available and affordable. Given Amazon’s ultra-draconian DRM with the Kindle, they’re forcing non-Kindle users to go elsewhere for their purchases. Combine that with Apple’s impending iBooks platform, there’s a lot of competition for this expanding market.

[via Cult of Mac]

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