Adobe Apple Battles Leads To Magazine Fallout
March 1st, 2010
At MediaMemo Peter Kafka discusses the potential pitfalls that magazine publisher Condé Nast is seeing due to the Apple/Adobe ongoing war. While Condé recently showed an incredibly intricate application for the digital version of Wired, based off Adobe Air, it seems none of their other magazines will get similarly awesome treatments. Even though Adobe says that going from Air/Flash to an iPhone/iPad app is easy, the publishers remain unconvinced, and hence unwilling to dump the man hours into a project when the relationship between the two companies is so rocky.
While Condé does still plan to develop iPad apps for their magazines, it just appears that they won’t be as revolutionary as the Wired concept.
It appears as though a number of publishers are backlashing against digital content, reports Paid Content. A group of publishers—including Condé Nast, Time Inc., Hearst, Wenner Media, and Meredith—are to start advertising campaigns with taglines such as “The Internet is fleeting. Magazines are immersive” and “We surf the Internet. We swim in magazines.” Given the entirely dire state of magazine publishing right now this is a surprising—and possibly foolhardy–move.
Related posts:
- Adobe Launches Digital Viewer Technology For iPad Magazines
- Magazine Magnates Join Forces For Online Distribution
- HarperCollins Also Battles Over Amazon Pricing, Wired’s Tablet Concept Isn’t iPad-Compatible
- Conde Nast, Adobe to bring New Yorker to iPad
- Apple Now Allows Magazine Subscriptions on the iPad
Posted in I Cafe